Our Story
Built on a Simple Belief: Homeowners Deserve Better.
Integrity Solar Advisors was founded because the solar industry had a problem — and nobody was fixing it.
Why We Exist
In 2019, our founder spent three months trying to go solar. He spoke with eight different companies, received wildly different proposals, and had no way to evaluate which one was actually right for his home. Every company had a financial incentive to sell him something — and none of them had an incentive to tell him the truth.
He eventually hired an independent energy consultant — the kind typically reserved for commercial real estate — and discovered that four of the eight proposals were significantly oversized, two used inferior technology, and one had financing terms that would have cost him $40,000 more over the life of the loan.
Integrity Solar Advisors exists to give every California homeowner access to that same independent expertise — without the commercial price tag.
Our Mission
Independent. Unbiased. Always.
Our mission is to be the most trusted independent solar advisory firm in California. We measure our success not by the number of systems installed, but by the quality of the decisions our clients make — and the confidence they feel making them.
Our Values
Independence
We have no installation arm, no manufacturer partnerships, and no commission-based compensation. Our only financial relationship is with our clients.
Transparency
We show our work. Every recommendation comes with a written analysis explaining exactly why we're recommending it — and what the alternatives are.
Education First
We believe informed clients make better decisions. We spend as much time as necessary ensuring you understand your options before you make any commitment.
Long-Term Thinking
Solar is a 25-year decision. We evaluate every recommendation through a long-term lens — not just the upfront economics.
The Difference
What Makes Us Different
| Aspect | Traditional Solar Company | Integrity Solar Advisors |
|---|---|---|
| Compensation | Commission on installation sales | Flat advisory fee from homeowner |
| Installer relationships | Preferred installers, referral fees | No financial relationships with installers |
| Recommendation basis | What they sell | What's right for your home |
| Technology options | Limited to their inventory | Every technology available in California |
| Obligation | To their shareholders | To you |
Meet Your Advisor
Every client works directly with a dedicated solar advisor — not a call center, not a rotating team. Schedule a free consultation to get started.
Schedule Free Consultation